Late Night Movies?

Growing up as a little kid nothing got me more excited then going to Blockbuster with my Dad. This company was the dominant player in its field until the likes of Netflix and new technology showed up to the party. But I believe there could be a turn around here. I believe Blockbuster(BBI) can and will make drastic changes to once again become the dominant player in this industry. They have already started to make changes with its new online rental strategy, giving subscribers to the online store, one free in-store rental per week. This strategy is great because it will generate more traffic towards it stores and BBI might see a pickup in revenue. I believe this company is far from giving up and I think it should and will make a turnaround with the help of the management. Current Price: $3.98 Price Target: $7.50